Produce impactful and engaging content
As part of the Optimal RH blog, the main objective was to define a visual editorial guideline to maintain a consistent graphic theme across all publications. Beyond the aesthetic aspect, we also worked on establishing a simple and clear process to ensure the autonomy of the person in charge of the blog. Once the process is in place, there is no longer a need to rely on a graphic designer to create visuals. MidJourney, a powerful tool, offers the ability to generate visuals that are consistent and tailored to your editorial needs. To maximize its use, we offer training on MidJourney to support your teams in mastering this tool and optimizing their creativity.
Harmonize and Optimize Tourism Content
Gîtesnouvellecaledonie.nc, the platform dedicated to connecting lodgings and tourist service providers, aimed to enhance the quality and impact of its content on Facebook, its Newsletter, and the discovery files on its blog.
The goal was clear: to produce engaging, coherent texts suitable for each channel while improving the overall efficiency of editorial operations.
Thanks to the use of JASPER, a specialized artificial intelligence tool, these ambitious objectives were successfully achieved. JASPER enabled the generation of tailored content for each medium:
Facebook: Creation of concise and impactful posts, perfectly tuned to capture audience interest and effectively promote local offers.
Blog: Enrichment of discovery files with detailed narratives, highlighting unique experiences and local tourism actors.
Newsletter: Designing clear and engaging messages, ensuring optimal coherence with the site's editorial line.
Towards Sustainable Operational Autonomy
With our support and training in the use of JASPER, the teams at Gîtesnouvellecaledonie.nc have gained complete autonomy in managing their communication media. The simplified workflow accelerated content production while ensuring impeccable quality.
Integrate JASPER into your editorial strategy and discover how to transform your communications into true strategic assets.
